2 Cent Coffee
BRANDING
2 Cent Coffee is a mobile coffee cart and brand built on the idea of connection—how something as simple as sharing a cup of coffee can spark conversation, community, and shared experiences. The brand identity is inspired by playful nostalgia, drawing from the charm of early 20th-century cartoon graphics to create a warm, inviting personality.
The visual system leans into retro illustration styles, with cheerful coin characters that embody both lighthearted fun and a sense of timeless familiarity. The result is a design language that feels calm yet joy-filled, balancing vintage influences with a modern, laid-back vibe. From the cart’s signage to the packaging, 2 Cent Coffee captures the spirit of everyday moments made meaningful through coffee and connection.
This project was achieved through collaboration with Sean Binay, Chad Phillips, and Ben Chauchereau as the design collective Good Images.