For Nike's Toma National Finals in New York City's Bryant Park, I helped created graphics and environmental signage that helped shape the visual identity of the three-day event. My work included developing displays and designing custom signage for each partner booth within the Night Market. Each sign was tailored to the partner's brand while drawing inspiration from the bold, layered graphic language of New York City's street storefronts, hand-painted signs, and neighborhood signage. The graphics formed a cohesive visual system that celebrated the energy of street soccer, local culture, and creative expression.
Creative Direction: Mateus Comperatu
Graphic Design: Claudio Rodriguez Jr., Sean Binay, Chad Phillips
[Next Project]