Game Night presented by the Apex at Red Hawk
For a Sacramento Kings Game Night presented by Apex at Red Hawk, I developed a fully motion-based creative system designed to energize the Golden 1 Center experience.
The visual direction pulled from classic arcade and card game aesthetics, reimagined through a modern, high-impact motion language. Built entirely as an animated system, the designs lived across screens throughout the arena, creating a cohesive, game-inspired environment that felt playful, competitive, and immersive for fans.
From concourse displays to large-format boards, the motion-first approach allowed the experience to feel alive from the moment fans entered the building through tip-off
First Responders Night presented by Stretchers & Ladders
For Sacramento Kings First Responders Night, I designed a motion-driven creative system inspired by badge, stripe, and utility graphics to honor the men and women who serve our community. Displayed across every screen in Golden 1 Center, the animated visuals created a unified, impactful game-day experience from entry through tip-off.
Salute to Service Night presented by Crown Royal
For a Sacramento Kings Game Night presented by Apex at Red Hawk, I developed a fully motion-based creative system designed to energize the Golden 1 Center experience.
The visual direction pulled from classic arcade and card game aesthetics, reimagined through a modern, high-impact motion language. Built entirely as an animated system, the designs lived across screens throughout the arena, creating a cohesive, game-inspired environment that felt playful, competitive, and immersive for fans.
From concourse displays to large-format boards, the motion-first approach allowed the experience to feel alive from the moment fans entered the building through tip-off