To celebrate quarterback Shedeur Sanders’ transition into the NFL and expand the visual identity of his “2Legendary” brand, I partnered with Merch Traffic and their illustration team to develop a bold merch concept for both t-shirts and hoodies.
The design direction focused on capturing Shedeur’s intensity and composure on the field, combining illustrated portraiture with energetic graphic elements that reflect his signature style and on-field presence. Working closely with the Merch Traffic team, we refined the composition, typography, and color palette to create a piece that feels modern, athletic, and rooted in Shedeur’s personal brand story.
This collaboration resulted in a merchandise concept that celebrates his arrival to the league while giving fans a standout piece that embodies the next chapter of his career.
Shop the collection here: https://2legendarystore.com/
Original Concepts: