Chad J. PhillipsFeatured ProjectsArchive.




008String TheoryWith String Theory, the goal was to reimagine the entire experience guitar strings. Inspired by the overlap between science and music, the design leans into the idea that both are acts of discovery. From branding to packaging to tactile details, everything is built to spark curiosity and feel intentional.

Each element is treated like part of a larger composition. String sets are curated not just by gauge, but by personality: tone, feel, and the way a player approaches the instrument. It’s personalization without the noise—refined, playful, and rooted in performance.

String Theory transforms a humble utility into something you want to explore. Because great design doesn’t just serve the product—it amplifies the experience around it