001Sacramento Kings Salute to Service NightFor the Sacramento Kings’ Salute to Service Night, I developed a creative direction that honored the men and women of the U.S. Armed Forces in celebration of Veterans Day. The visual identity centered around a modern patch–inspired motif, culminating in a collection of seven unique commemorative patches that pay homage to the insignias worn by service members.
Working within the Kings’ brand guidelines, I crafted a system that balanced authenticity and restraint with fresh, fan-focused energy. The final design extended across in-arena environments, including large-scale outdoor signage, wayfinding, and stadium-wide environmental branding, creating a cohesive and engaging experience for all attendees.