Working within the Kings’ brand guidelines, I crafted a system that balanced authenticity and restraint with fresh, fan-focused energy. The final design extended across in-arena environments, including large-scale outdoor signage, wayfinding, and stadium-wide environmental branding, creating a cohesive and engaging experience for all attendees.
The visual direction pulled from classic arcade and card game aesthetics, reimagined through a modern, high-impact motion language. Built entirely as an animated system, the designs lived across screens throughout the arena, creating a cohesive, game-inspired environment that felt playful, competitive, and immersive for fans.
From concourse displays to large-format boards, the motion-first approach allowed the experience to feel alive from the moment fans entered the building through tip-off.
The visual direction drew from modern badge, stripe, and utility-inspired elements, reinterpreted through a bold, cinematic motion language. Designed as a fully animated system, the graphics lived across screens throughout Golden 1 Center, creating a unified environment that felt strong, respectful, and high-impact for fans and honorees alike.
From concourse displays to large-format boards, the motion-first approach helped the experience feel present and intentional from the moment fans entered the arena through tip-off — reinforcing the importance and pride behind the night.