Sacramento Kings Theme Nights

Game Night presented by the Apex at Red Hawk

For a Sacramento Kings Game Night presented by Apex at Red Hawk, I developed a fully motion-based creative system designed to energize the Golden 1 Center experience.

The visual direction pulled from classic arcade and card game aesthetics, reimagined through a modern, high-impact motion language. Built entirely as an animated system, the designs lived across screens throughout the arena, creating a cohesive, game-inspired environment that felt playful, competitive, and immersive for fans.

From concourse displays to large-format boards, the motion-first approach allowed the experience to feel alive from the moment fans entered the building through tip-off

First Responders Night presented by Stretchers & Ladders

For Sacramento Kings First Responders Night, I designed a motion-driven creative system inspired by badge, stripe, and utility graphics to honor the men and women who serve our community. Displayed across every screen in Golden 1 Center, the animated visuals created a unified, impactful game-day experience from entry through tip-off.

Salute to Service Night presented by Crown Royal

For the Sacramento Kings’ Salute to Service Night, I developed a creative direction that honored the men and women of the U.S. Armed Forces in celebration of Veterans Day. The visual identity centered around a modern patch–inspired motif, culminating in a collection of seven unique commemorative patches that pay homage to the insignias worn by service members.

Working within the Kings’ brand guidelines, I crafted a system that balanced authenticity and restraint with fresh, fan-focused energy. The final design extended across in-arena environments, including large-scale outdoor signage, wayfinding, and stadium-wide environmental branding, creating a cohesive and engaging experience for all attendees.

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